[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cerpad.cz\/dulezita-je-atraktivni-formulace-nabidky\/#Article","mainEntityOfPage":"https:\/\/www.cerpad.cz\/dulezita-je-atraktivni-formulace-nabidky\/","headline":"D\u016fle\u017eit\u00e1 je atraktivn\u00ed formulace nab\u00eddky","name":"D\u016fle\u017eit\u00e1 je atraktivn\u00ed formulace nab\u00eddky","description":"Mnoho lid\u00ed se domn\u00edv\u00e1, \u017ee obchod funguje na t\u00e9to b\u00e1zi. Uk\u00e1\u017eeme z\u00e1kazn\u00edk\u016fm na\u0161e produkty s\u00a0popisem, k\u00a0tomu p\u0159id\u00e1me cen\u00edk a z\u00e1kazn\u00edk u\u017e si vybere, co se mu bude l\u00edbit a co bude pot\u0159ebovat. Ale ve skute\u010dnosti to tak v\u016fbec nefunguje, a pokud si to neuv\u011bdomujete, asi byste s\u00a0podnik\u00e1n\u00edm ani nem\u011bli za\u010d\u00ednat, proto\u017ee se V\u00e1m pravd\u011bpodobn\u011b v\u016fbec ... <a title=\"D\u016fle\u017eit\u00e1 je atraktivn\u00ed formulace nab\u00eddky\" class=\"read-more\" href=\"https:\/\/www.cerpad.cz\/dulezita-je-atraktivni-formulace-nabidky\/\">Read more<span class=\"screen-reader-text\">D\u016fle\u017eit\u00e1 je atraktivn\u00ed formulace nab\u00eddky<\/span><\/a>","datePublished":"2020-09-18","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.cerpad.cz\/author\/#Person","name":"","url":"https:\/\/www.cerpad.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cerpad.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cerpad.cz\/wp-content\/uploads\/img_a340992_w2766_t1553766860.jpg","url":"https:\/\/www.cerpad.cz\/wp-content\/uploads\/img_a340992_w2766_t1553766860.jpg","height":0,"width":0},"url":"https:\/\/www.cerpad.cz\/dulezita-je-atraktivni-formulace-nabidky\/","about":["Podnik\u00e1n\u00ed"],"wordCount":414,"articleBody":"Mnoho lid\u00ed se domn\u00edv\u00e1, \u017ee obchod funguje na t\u00e9to b\u00e1zi. Uk\u00e1\u017eeme z\u00e1kazn\u00edk\u016fm na\u0161e produkty s\u00a0popisem, k\u00a0tomu p\u0159id\u00e1me cen\u00edk a z\u00e1kazn\u00edk u\u017e si vybere, co se mu bude l\u00edbit a co bude pot\u0159ebovat. Ale ve skute\u010dnosti to tak v\u016fbec nefunguje, a pokud si to neuv\u011bdomujete, asi byste s\u00a0podnik\u00e1n\u00edm ani nem\u011bli za\u010d\u00ednat, proto\u017ee se V\u00e1m pravd\u011bpodobn\u011b v\u016fbec nebude da\u0159it.Ve skute\u010dnosti to toti\u017e funguje tak, \u017ee prodejce mus\u00ed cestu k\u00a0z\u00e1kazn\u00edkovi vy\u0161lapat, ale co v\u00edc.Mus\u00ed odstranit v\u0161echny p\u0159ek\u00e1\u017eky a cel\u00e9 mu to velmi zp\u0159\u00edjemnit. A ano, nen\u00ed to\u00a0 opravdu v\u016fbec snadn\u00e9 a nen\u00ed to pro ka\u017ed\u00e9ho.\u010casto ani tak nez\u00e1le\u017e\u00ed na samotn\u00e9m v\u00fdrobku a na tom, \u017ee Vy sami jste p\u0159esv\u011bd\u010deni o tom, \u017ee se jedn\u00e1 o to nejlep\u0161\u00ed na trhu, ale tak\u00e9 na form\u011b nab\u00eddky. Nab\u00eddka je p\u0159itom neverb\u00e1ln\u00ed a verb\u00e1ln\u00ed. Neverb\u00e1ln\u00ed p\u0159edstavuje samoz\u0159ejm\u011b nap\u0159\u00edklad balen\u00ed, jeho atraktivita, barevnost, velikost. Verb\u00e1ln\u00ed, tedy formulace nab\u00eddky.Uve\u010fme p\u0159\u00edklad\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kupte si n\u00e1\u0161 produkt s\u00a050% slevou.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kupte si dva produkty za cenu jednoho.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kupte si jeden produkt a druh\u00fd dostanete zdarma.V\u00a0podstat\u011b je nab\u00eddka stejn\u00e1, ale ka\u017ed\u00e1 m\u016f\u017ee oslovit jin\u00e9ho z\u00e1kazn\u00edka.D\u016fle\u017eit\u00e9 je zkou\u0161et reakce z\u00e1kazn\u00edka. Je t\u0159eba se zamyslet, kter\u00e9 typy nab\u00eddek p\u016fsob\u00ed na z\u00e1kazn\u00edky v\u00edce ne\u017e jin\u00e9 a to p\u0159esto, \u017ee st\u00e1le mluv\u00edme o stejn\u00e9m produktu za tut\u00e9\u017e cenu.Ty nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed firmy nev\u00e1haj\u00ed investovat nemal\u00e9 pen\u00edze do sociologick\u00fdch v\u00fdzkum\u016f, d\u00edky kter\u00fdm z\u00edskaj\u00ed jedine\u010dn\u00fd v\u00fdstup. I kdy\u017e se to nezd\u00e1, sociologice obchodu m\u00e1 opravdu velk\u00fd potenci\u00e1l pro Va\u0161e produkty, cestu k z\u00e1kazn\u00edkovi i n\u00e1sledn\u00fd \u00fasp\u011b\u0161n\u00fd prodej.Ka\u017edop\u00e1dn\u011b ka\u017ed\u00fd produkt m\u016f\u017ee m\u00edt v\u00edce formulac\u00ed. N\u011bkter\u00e1 m\u016f\u017ee b\u00fdt c\u00edlena nap\u0159\u00edklad na teenegery, druh\u00e1 na lidi v\u00a0produktivn\u00edm v\u011bku, t\u0159et\u00ed na seniory.Je d\u016fle\u017eit\u00e9 odbourat nudn\u00e9 nab\u00eddky, kter\u00e9 nemaj\u00ed \u017e\u00e1dnou odezvu a naj\u00edt formulaci, na kterou z\u00e1kazn\u00edci reaguj\u00ed zv\u00fd\u0161en\u00fdm z\u00e1jmem o Va\u0161\u00ed nab\u00eddku.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"D\u016fle\u017eit\u00e1 je atraktivn\u00ed formulace nab\u00eddky","item":"https:\/\/www.cerpad.cz\/dulezita-je-atraktivni-formulace-nabidky\/#breadcrumbitem"}]}]